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Clark University
Clark University
USA

Master of Science in Marketing Analytics (MSMKA) – Clark University, USA

Helping Students Practice Advanced Marketing and Generate Data-Driven Insights

Ranking # 44 in Best Business Schools
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  • Credit transfer acceptance

Master of Science in Marketing Analytics (MSMKA) – Clark University, USA

Program Highlights

  • Coursework Distribution

    Coursework Distribution

    6 months at Amity Campus and 12 months at Clark University, USA
  • Standardized Test Waiver

    Standardized Test Waiver

    No GMAT/GRE/TOEFL/ IELTS required for admission
  • Optional Practical Training (OPT)

    Optional Practical Training (OPT)

    Opportunity to gain overseas work experience for up to 3 years.
12 Semester
credits
amity logo
Students will complete 12 credits towards the program.
  • Program Duration : 6 Months
  • Tuition Fees : ₹ 4.5 lakh
india
30% Coursework in India
USA
70% Coursework in Clark University, USA
32 Semester
credits
amity
Students will complete 32 credits towards the program.
  • Program Duration : 12 Months
  • Tuition Fees : $21400 (USD)

Program Overview

The Master of Science in Marketing Analytics (MSMKA) program at Clark University is a great opportunity to students to pursue a flourishing career in the field of marketing. Through the GlobalGrads Pathway Program, students from India can gain overseas education exposure under the guidance of renowned faculties and learn the core principles of market analysis.

This program will help students learn to integrate, visualize, and leverage data to generate meaningful insights. They can learn how to use data to inform marketing strategy, make actionable recommendations, and help achieve business goals, propel community initiatives, and much more.

During this extensive 18-months program students will execute their curriculum at the Amity campus for the first six months and then, based on certain eligibility criteria, will complete the remaining 12 months at Clarks University campus in USA.  

The MSMKA program will allow students to gain experience working with leading digital marketing analytics tools, and also distinguish their resume by earning two valuable certifications: the Stukent Digital Media Marketing Certification and the Google Analytics Certification.

Why Choose This Program?

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Cutting-Edge Marketing Analytics Tools and Techniques: Clark University's MSMKA program equips students with cutting-edge marketing analytics tools and techniques. Through hands-on experience with industry-standard software and methodologies, students learn to analyze consumer data and develop data-driven marketing strategies. This practical skill set ensures graduates are prepared to excel in the fast-paced world of marketing analytics.

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Integration of Marketing Theory and Data Science: The MSMKA program at Clark University offers a unique integration of marketing theory and data science. Students gain a deep understanding of both disciplines, enabling them to bridge the gap between marketing strategy and data analysis. This interdisciplinary approach enhances their ability to create effective, evidence-based marketing campaigns that drive business success.

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Real-World Projects and Industry Collaboration: Clark University emphasizes real-world projects and industry collaboration in its MSMKA program. Students work on live projects with partner companies, gaining practical experience and valuable insights into the marketing analytics field. This direct exposure to industry challenges and practices prepares students for the demands of their future careers and builds their professional networks.

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Career Support and Networking Opportunities: Clark University's MSMKA program provides extensive career support and networking opportunities. Students benefit from personalized career counseling, workshops, and events that connect them with industry professionals and alumni. This robust support system helps students secure internships and job placements, ensuring they are well-positioned to launch successful careers in marketing analytics.

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Syllabus

There are seven broad courses that are covered during the first six months at Amity university, and twelve courses aligned with STEM program that are covered during the next twelve months at Clark University. Students who successfully complete all seven courses with a grade of B or above will meet Clark’s prerequisite for the MBA, transfer in courses, and waiver of four of the twelve courses covered at Clark.

Amity_University_logo
Amity University

India

  • Managerial Economics
  • Statistics for Management
  • Research Methods
  • International Strategic Marketing
  • Financial Management
  • Operations Management
  • Country
    India
  • Tuition Fees
    ₹4.5 lakh
  • Mode of Teaching
    Hybrid Program
  • Duration
    6 Months
Clark University
Clark University

USA

  • Country
    USA
  • Tuition Fees
    $21400 (USD)
  • Cost of Living
    $14995 (USD)
  • Mode of Teaching
    on Campus
  • Duration
    12 Months

Eligibility

  • All applicants must submit English language proficiency test scores and meet minimum requirements per program. Failure to do this may result in admission to Clark’s Graduate Pathway Program prior to full matriculation into the MBA.
  • Applicants for The Clark MBA from Amity will be considered for admission if a score of US equivalent GPA of 3.0 or higher is achieved in their undergraduate studies. Final admission determination will, however, rest with Clark University.

Check Your Eligibility to Study Abroad

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A master's degree in marketing from the USA can open up numerous job opportunities in various industries. Some of the popular job roles that you can explore after completing your master's in marketing include marketing manager, brand manager, advertising manager, market research analyst, public relations specialist, and digital marketing specialist. Additionally, with a master's degree, you could also pursue roles in consulting, entrepreneurship, or academia. The specific job opportunities available to you will depend on your skills, experience, and interests.

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